Business Bang For Your Buck

The phrase bang for your buck means more value for the money you spend. It originated in military terms to refer to firepower or weapons, but is now commonly used to mean greater return on an investment.

With a little bit of effort, you can get more business bang for your buck by taking advantage of some inexpensive marketing tactics.

1. Social Media Management

Social media management is a broad term that encompasses everything from creating (and monitoring) social campaigns to ideating content that aligns with a brand’s overall marketing strategies. This might also involve identifying and sharing relevant curated content, scheduling posts, analyzing metrics, and drafting captions.

You might offer a single package for end-to-end social media management or structure your services in an add-on capacity so clients can cherry pick what they need. Either way, it’s important to understand what you’re doing so you can confidently pitch your pricing plans to clients!

2. Photography

Photography is a visual art form that records an image of an object through the action of light on photosensitive material. As a result, it has various technical and scientific applications like aerial mapping photos and time-lapse pictures, crime scene evidence photographs and diagnostic X-rays. However, photography also has distinct aesthetic capabilities that have influenced the way people perceive and enjoy it.

If you’re looking for a profitable home business, consider turning your hobby into a photography business. You can focus on a specific type of photography, such as family portraits, graduation pictures or pet photos, or you can offer a wide range of services like product and event photography.

3. Videography

Often working on their own or with a More website traffic guaranteed small team, videographers are responsible for creating video content. This includes everything from vlogs to social media and event videos.

This field can be quite lucrative but is different than cinematography. Cinematographers focus on the overall direction and visual style of commercial motion picture production.

Those wanting to start out in this field should consider offering free or discounted work to build their portfolio. This will allow them to experience the challenges that come up during shoots and also allows them to build relationships with businesses in need of content.

4. Graphic Design

Graphic design is the art of using images, colors, and text to communicate ideas or messages that impact our perceptions. It can establish brand recognition, attract targeted audiences, and prompt them to take action.

Good graphic design streamlines information to present it in a way that’s harmonious with its context and purpose. For example, a graphic designer might create an infographic that shows data analytics to quickly convey information about a company’s performance.

As a result, the best graphics are those that both look aesthetically pleasing and maximize usability. For that reason, it’s important to consider how a design might be perceived by users when creating it.

5. Web Design

Web design encompasses everything from a website’s structure to its content and appearance. It can also include a website’s functionality and user interface, including ergonomics.

Ergonomics is based on the usefulness of a site and its simplicity, and it can be very effective at winning and keeping clients as well as increasing revenue. It is a very useful tool when designing e-commerce websites for example.

Another way to make more money as a web designer is by offering complementary services. This can include logo design, PPC advertising and social media management.

7. Consulting

Businesses need help developing social media strategies, setting up TikTok accounts, and increasing their number of followers (and ultimately sales). If you have the knowledge and are savvy with platforms like Instagram and TikTok, consulting could be your best business bang for your buck. As you develop your business plan, make sure to include a comprehensive marketing and operations plan detailing how you’ll manage your consulting firm. You should also prepare a detailed financial plan with realistic financial projections to increase your chances of winning funding.